27th September 1941
Wiener Messe
Postcard depicting the Wiener Messe south hall of the technical exhibition centre. Featuring a 6 Pf postage stamp (Mi.769) first issued on 8th March 1941 on the occasion of the Viennese Spring Fair (the stamp depicts the building on the postcard). Ref: 27.09.1941
Wiener Messe
Viennese Trade Fair
The first Vienna trade fair opened on 11th September 1921 after just four months of planning with the aim of leading Austria out of economic isolation after the First World War.
The exhibitions (which were not open to the public) were spread across several locations in Vienna and had as their model the Messe Frankfurt, which had been relaunched three years previously. The largest area included parts of the site of the Vienna World Exhibition of 1873 in the Prater. The central building was the rotunda and its open spaces designed by John Scott Russell for the World Exhibition (which was always unsuitable for a trade fair and fell into ruins in 1921). Other venues were the Hofstallungen , the Stiftskaserne (paper fair) and the Handelsakademie (medical and surgical instruments).
In the years that followed, the rotunda was used for numerous exhibitions and events. From 1921 onwards, the Vienna Trade Fair (spring fair, autumn fair) was held twice a year. As early as 1923, Wiener Messe AG received the irrevocable state award, which allowed it to permanently use the federal coat of arms in business transactions.
After the fire in the Rotunda in 1937 and the 'annexation' to the National Socialist Third Reich, Vienna as a trade fair location became increasingly less important and the Vienna Trade Fair was finally closed in 1942. During the Second World War, the remaining buildings and the surrounding exhibition grounds were largely destroyed.
Source: Wikipedia
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